Archive for December, 2004

Google, MSN, Search and switching costs

Thursday, December 16th, 2004

So, is search hot this year or what? Oh, and is Google so easily de-thronable as some people think? Think about this for a second before you start with the analogies. Most are not very applicable. Also, just because Microsoft is aiming one of its "competition-killer" cruise missiles doesn’t make this an easy win necessarily. What happens when barriers to entry are low, consumer purchase cycle is instant, usage cycle is long and theoretical switching costs are low? You innovate like hell, listen to your customers, experiement, leverage your technology and don’t look back. Oh, in case I forgot, if something sticks, you expand the coverage area and put more glue on it: think AdSense and AdWords. These are the source of Google’s stickiness, (such a 90s word), and also the semblance of entry barriers with rising switching costs based on the "good enough" premise. So, what’s your thinking so far? Before you answer, check out these two posts one at Scobble and one in the MIT Tech Review and let me know what you think.

I’m about to test Onfolio 2.0 beta and the MSN toolbar. Will keep you posted.

The end of lookout: desktop search saga continues

Friday, December 10th, 2004

I finally uninstalled Lookout, a search add-in for my Outlook. The add-in became unwieldy and burdensome on my laptop. First it was every 60, then 90, then 100 and even at 120 minute intervals for quick re-indexing, it took basically a 1-2 minutes of 100% cpu utilization. There is naturally inverse relationship between the intervals and the time to reindex: the longer the wait, the longer it’ll take to reindex given a growing rate of email and document generation.

This wasn’t the entire reason but definitely the biggest reason. Ever since I’ve had Google Desktop Search, I found Lookout’s results out-of-date, often irrelevant, and hard to search. Yes, the search results had to be searched! On the occasions that I did use GDS, the results were always highly relevant, timely and I didn’t need to search them, I found what I needed usually in the first few items. Lookout also included My Documents folder, but the file and document results were just inadequate or related usually to the filenames rather than content. Lookout is clearly geared for searching within Outlook, but even there it didn’t pass muster compared to GDS especially in the timeliness of results.

Timely, is another huge benefit that Lookout didn’t have. Because GDS shows results on your desktop even when you search the Internet through Google, I was always surprised at how quickly new emails or documents were indexed. The indexing worked as claimed, unintrusive and effective. And this is the beauty of GDS compared to other services: for heavy users, you pay an initial indexing price, but you’re never bothered by growth of your information creation or exchange. My only pet peeve: GDS doesn’t index contacts or Calendar items from outlook, but compared to Lookout this is small price to pay.

Perhaps the biggest beenfit of Lookout was the Outlook toolbar. But that meant opening Outlook to search even documents: not ideal. In the end, GDS’ use of IE/Firefox is good enough. It even indexes my mp3, guitar tabs and video files. Good enough is here to stay.

Or is it? Just today, Yahoo is announcing a new desktop search software based on X1’s desktop search technology. Jeff Weiner, SVP of Search & Marketplace, Wharton alum, and happy to report, a keynote speaker for the 2005 Wharton Technology Conference that I’m organizing with fellow Whartonites, was quoted as saying: "Yahoo desktop search will provide a seamless intuitive way [for users] to search all of their digital content, wherever it resides"

Article on Infoworld, Wall Street Journal (registration may be required) That’s not the end of it, clearly, beacause there are more and more things that need indexing on my 2 PCs as we speak.

Veritas will lead discussion on Storage Technology Industry

Wednesday, December 1st, 2004

The Wharton
Technology Club
is pleased to present a discussion of the Storage
Technology Industry by industry leader Veritas Software.

Come hear Senior Product Planners and Wharton Alums
Scott Kaiser (WG’01) and Marc Simmons (WG’98) discuss
the strategic implications of Storage Virtualization and Utility Computing
(on-demand computing) for Veritas Software and the IT
industry as a whole.

With $1.75 billion in annualized revenues, Veritas Software ranks among the top 10 software companies
in the world. Known for its focus on
Storage Software that supports open architectures and heterogeneous IT
environments, Veritas is now at the forefront in the
emerging areas of Storage Virtualization and Utility
Computing.

Based in Silicon Valley, Veritas will be recruiting at Wharton for MBA full-time and
internship positions. Refreshments will
be served.

4:30-5:30PM - WEDNESDAY,
12/1/04, JMHH
340

Yours truly,Linda Eng and John Koo, VPs of Speaker Series

Wharton Technology Club